The Little Caesars guy is a cartoon character named "Little Caesar" and is the brand's official mascot. He is depicted as a young, enthusiastic, and energetic guy with a toga and a laurel wreath on his head. He is often seen holding a pizza slice or a pizza box and saying his famous catchphrase “Pizza Pizza!” The character was first introduced in 1979 as a marketing tactic to differentiate the brand from its competitors. Since then, he has become a popular icon and has been featured in many Little Caesars commercials and advertisements.
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